Ag Access in Action
Ag Access conducts our Ag Pulse studies multiple times a year to engage our community and understand what's going on in the fields right now. Check out the results below!
Ag Pulse Results
.png?width=2000&height=1125&name=Untitled%20design%20(16).png "Navigating the Financial Squeeze in US Farming")
Today, only 15% of farms report having “very strong” working capital.
To better understand what this means for the industry, we surveyed more than 650 commercial farmers. We examined not only their income, but also how their loyalty is changing, what they are willing (and not willing) to spend on, and the strategies they use to stay financially resilient.
Read the full write up on the Qlarity Access Blog.
.png?width=2000&height=1125&name=Untitled%20design%20(15).png "Understanding Farmers' Emotional Drivers of Financial Decisions")
When looking for financing, farmers are looking for a partner that helps them grow their operation, stay in control, and simplify their lives.
Our research proves that farmers choose their financial partners more through emotional needs than rational. Being perceived as honest, reliable, and "for people like them" is actually a stronger driver for repeat business than rational factors like loan terms, reputation, or even the helpfulness of employees. Those that know that win.
Download your copy of the topline report to learn more about the emotional needs behind choosing a financing partner.
.png?width=2000&height=1125&name=Untitled%20design%20(18).png "Agricultural Land Succession Planning Research Report")
Nearly 4 in 10 farmers plan to transfer their ownership of their operations within the next decade.
About half of our respondents have a succession plan in place, and another one-fifth are actively working on one. While farmers overwhelmingly plan for their farm to stay in the family and prioritize steps like choosing a successor and making a will, smaller farms, livestock operators, and female farmers are lagging behind in key steps.
Read the full results of our Ag Pulse study in this research report!
.png?width=500&height=281&name=Untitled%20design%20(20).png "AG PULSE: THE CHALLENGE OF SIMULTANEOUS FALLING COMMODITY PRICES AND INCREASING INPUT COSTS")
Falling Commodity Prices + Increasing Input Costs
In today's rapidly evolving agricultural landscape, understanding the challenges that farmers face, and what they're doing to combate them is crucial to ensuring the sustainability and success of the industry.
.png?width=500&height=281&name=Untitled%20design%20(19).png "AG PULSE: THE WORK DOESN'T END FOR FARMERS IN SUMMER")
The Work Doesn't End for Farmers in Summer
The planting stage in a farmer's year is a busy and important one. Without a successful planting, there can be no successful harvest. But the work does not end there! Though the summer is usually thought to be a time for fun and relaxation, farmers don’t stop and are hard at work on a number of crop and business management activities.
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