WHO WE ARE
Inside Ag Access
A QLARITY ACCESS INNOVATION
Ag Access is the culmination of nearly three decades of rigorous market research and expertise honed by our parent company, Qlarity Access. Founded in 1997 as Communications for Research (CFR), it became a frontrunner in data collection and research logistics using the Xperience Qlarity Formula.
In 2023, we embraced a new, more accurate identity as Qlarity Access, symbolizing our refined focus and state-of-the-art approach to research logistics and planning. Ag Access is born from this rich heritage and is designed to serve the specific needs of the agriculture and animal health sectors with unmatched precision and innovation.
Ag Access, launched in 2019, builds on Qlarity Access’s decades of expertise developed from over 150 agriculture and animal health research projects annually since 2000. Leveraging our robust methodologies, we continue to meet the unique needs of our clients while advancing research logistics, fostering growth, and ensuring the satisfaction of our clients, stakeholders, and the communities we serve.
Our Mission Is Clear
At Ag Access, our mission extends beyond being a premier provider of agriculture research logistics. Our operations and community ethos are grounded in five core values that define and drive us:
GET TO THE ROOT
Our strength lies in our technical acumen, where we analyze agriculture-specific data to inform decisions with profound insights.
OWN IT
We champion a culture of accountability and integrity, urging our team to proactively address challenges and prioritize our stakeholders' best interests.
ABUNDANCE
We invest in recognizing and creating opportunities through collaboration, making our purpose achievable.
CONTINUOUS IMPROVEMENT
Adaptable and ever-evolving, we carry a growth mindset into everything we do. There's always room for optimization, striving to improve our work each day.
TRULY CARE
More than a team, we are a community with shared ambitions. We understand that empathy and collaboration are crucial in understanding and addressing the nuanced needs of the veterinary field.
These values guide us in transforming intricate research processes into actionable insights, paving the way for strategic victories in agriculture and animal health. Each project is a new adventure in pursuit of knowledge, a journey we are privileged to lead.
PIONEERING LEADERSHIP
The Executive Team
Meet the visionary leaders at the helm of Ag Access. Our executive team, with their diverse backgrounds and vast experience in the industry, drives our mission of transforming data into actionable insights. Every member is committed to fostering a culture that champions data-driven decision-making, continuous improvement, and empathetic collaboration.
Curtis Burrow
CO-CEO
Curtis is a trusted leader and partner, a moniker earned by his constant dedication to the best interest of the research, the customer, and our business. His direct communication style and unwavering integrity are the foundation of our core values Truly Care and Get to the Root, and what makes him indispensable to our clients. Throughout his time here from Project Manager to Co-CEO and part owner, he has been a leader in the transformation of Qlarity Access from a small telephone research recruitment company to the proven research logistics provider that it is today.
Colson Steber
CO-CEO
Colson's motto is "Relentless Intentional Action", which is unmistakably clear in the way he strives to achieve personal and professional goals as well as empower those around him to meet their own. Colson serves as the visionary for Qlarity Access, developing the company through connecting the dots and ideating for innovation. Together with Co-CEO Curtis Burrow, he has guided the company through a remarkable expansion of 300%, the creation of the Xperience Qlarity Formula, and the introduction of two pioneering core service offerings: Ag Access and Vet Access.
Chris Kreiling
CHIEF OPERATING OFFICER
Chris’ time on the Project Management, Project Support, and Quantitative Research teams enable him to bring an all encompassing approach to leadership in his role as Chief Operating Officer. He firstly leads and executes projects and initiatives against a larger company vision and strategy. With this vision in mind, he also identifies and motivates our team to take ownership of opportunities for improvement big and small that result in greater effectiveness and synchronization of efforts, allowing us to reach a successful outcome each and every time.
Katie Gonzales
SENIOR VICE PRESIDENT, OPERATIONS
Katie is driven by an innate need for knowledge, which makes market research a perfect fit. Once she joined the team, she knew there would be no end to her growth and learning. She has grown through the Research Engagement Center (REC) to leadership during her tenure which has given her the perspective needed to make changes for the better. Since Katie took ownership of the REC team overall she has lasered in the team’s focus and implemented processes to empower others as leaders which has in turn dropped turnover by about 50%.
Mark Geniesse
SENIOR VICE PRESIDENT, RESEARCH
Mark has over 30 years of experience as a full-service market research supplier and consultant, including 9 years with Beall Research before their acquisition by Ag Access. He played a key role in developing our emotional drivers of behavior model, which identifies the specific feelings driving purchasing and brand recommendations, widely used by clients to guide decision-making. Mark's extensive experience in designing and analyzing challenging research across a broad range of industries makes him a master at turning clients’ business objectives into meaningful insights and providing actionable recommendations that drive business strategy.
Katie Taddei
VICE PRESIDENT, MARKETING
Katie is a market researcher by education, marketer by passion. Her experience in market research makes her the perfect person to understand our clients’ needs and speak to them about what we do best in a common language. Prior to Katie joining the team, Ag Access had no marketing team or strategy. Since starting, Katie has rebranded the almost 3-decade old company, launched core service offering Vet Access, developed a guiding strategy, and revitalized content generation, bringing added value to both our clients and ourselves.
Ariel Coleman
VICE PRESIDENT, RESEARCH LOGISTICS TEAM
Ariel has seen many parts of Ag Access through her time at the company. As a trailblazer in the company, she has demonstrated her desire to move things forward through the development of the Project Support team, the Ag Access Community Database, and various other internal initiatives. Currently, Ariel leads our Research Logistics Team and ensures all projects are carried out with the highest precision and quality. Ariel digs into every project she touches to ensure that the targeting and screener are correct while also committing to a seamless user experience for community members.
Lisa Maloney
VICE PRESIDENT, CLIENT SERVICES
Lisa is a well rounded market researcher with experience in multiple call centers, a focus group facility and test kitchen, and as a project manager across industries. As a leader at Ag Access, Lisa demonstrates her dedication to our clients by providing great service in any situation, whether from herself or her team. In addition to project management, Lisa has utilized her organization and multitasking skills to facilitate the redesign of qualitative processes with vastly improved efficiency while maintaining an impressive participant show rate of 95%.
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Anne Beall
STRATEGIC ADVISOR
Anne E. Beall founded Beall Research, a strategic market research firm acquired by Qlarity Access in July 2024. A trailblazer in the industry, Anne was one of only a few female CEOs in market research. She authored several books, including Strategic Market Research: A Guide to Conducting Research that Drives Businesses (4th edition), and her expertise in how emotions drive purchasing and loyalty behaviors has made her a trusted advisor to all her clients. Anne works now as an advisor bringing her strategic thinking to Qlarity Access for the betterment of our clients.
DRIVING DISCOVERY
The Research Team
The engine of our accuracy — meet our exceptional Design and Analytics and Logistics team members. This diverse group of professionals comes from various areas, such as sales, marketing, and project management, forming the backbone of our comprehensive output. Their collective dedication to capturing essential market data and facilitating transformative solutions ensures that we consistently provide the insights our clients need for informed decision-making.
Mike Mostransky
INSIGHTS DIRECTOR
Mike serves his clients through connection. He connects to clients themselves, asking why early and often to get to the root of the problem, then thinks outside of the box for the solution. As a prior product and project manager, Mike is able to understand what obstacles our operations team may face, and connect the dots between objectives and execution. And finally, Mike connects with the agriculture industry at large through exposure to farm tours, conferences, podcasts, and industry organization memberships, like National Agri-Marketing Association (NAMA).
Conal Murray
INSIGHTS DIRECTOR
Conal demonstrates his fervent belief in teamwork every day through the way he partners with his clients to understand their research objectives and coordinates with internal teams to execute projects in the way that serves clients best. He has enjoyed a thriving career in market research helping clients across industries develop and conduct custom research projects that lead to powerful insights and impactful business decisions.
Trista Shockley
RESEARCH LOGISTICS COORDINATOR
Trista has worked in almost every part of Ag Access in her time with the company, starting as an agent in our Research Engagement Center to now working in Sampling Operations. Once Trista joined the Database Team, she used her skill of putting order to chaos through process development to work. She undertook the large task of simplifying the incentive payment process and successfully cut the time required to make payments by 75%.
Joe Gaines
SENIOR PROJECT MANAGER
Joe has always worked with numbers and analytics. His familiarity and comfort with projects that require heavy coordination, such as global studies or those with advanced reporting needs, make him the go to at Ag Access for complex projects. Joe’s experience makes him a great leader, allowing him to rally teams to fulfill a common objective and provide clients with actionable insights rather than numbers on paper.
Gina Butterfield
SENIOR RESEARCH DIRECTOR
Gina is a self-motivated researcher with a dedication to uncovering insights and providing actionable recommendations. Her time at Beall Research, now Ag Access, has been marked by deep client connections, thoughtful research design, and thorough data analysis. Gina’s involvement in client projects, as well as in developing research objectives and testing hypotheses for our emotional drivers of behavior model, has allowed her to dive deep into the data, and uncover insights that others often overlook.
Jessica Golden
PROJECT MANAGER
Jessica has focused on qualitative research during her time with Ag Access, first as an Executive Recruiter and now Project Manager. She is driven by human connection and truly cares about her clients and the success of each of their projects. This dedication, combined with the focus she has on qualitative research, has given her the expertise needed to excel in all projects, but especially those that require in person execution, whether that be local focus groups or international round tables.
Mike Felix
PROJECT MANAGER
Mike has spent his whole career in market research, across account and project management for both quantitative and qualitative research. Because of this, Mike is equipped with a unique ability to speak the same language as our clients, our Insights Directors, and our internal teams. He leverages this skill to ensure easy project transitions and execution which leads to clear insights and better business decisions.
Lindsay Foster
PROJECT MANAGER
Lindsay joins us with almost 2 decades of experience in agricultural market research spanning across custom and syndicated research. She has an innate ability to see not just the small pieces of a project, but the top down view of what is truly needed for project success. This, along with her deep knowledge of agriculture and market research, make her a trusted advisor to all of our clients, but especially those utilizing Ag Access.
Jaclyn Becks
ASSOCIATE PROJECT MANAGER
Jaci is an experienced manager through and through, with a dedication to both her staff and clients. Her experience has given her the ability to hire well, but more importantly, coach and mentor those hires to their full potential. Not just a leader who manages her staff well, she is also entrusted with keeping our large projects moving smoothly. Jaci excels at keeping all parties on the right path by starting right with research objectives that are clearly defined and aligned to business goals and then executing with those objectives as a North Star.
Tiffany Egnew
ASSOCIATE PROJECT MANAGER
Tiffany joined our team as an agent in the Research Engagement Center and proved herself, then was quickly promoted to training supervisor. Since then, she has again risen into managing projects as well as people. Throughout her life, Tiffany has always been dedicated to connecting with and helping people. She started this in her career as a nurse and now demonstrates it by sharing knowledge with the agents under her purview and helping her clients find confidence and clarity in decision making by getting to the root of the objectives and executing towards them.
Alexander Elmore
ASSOCIATE PROJECT MANAGER
Alexander is a dedicated team member who has worked at Ag Access off and on since age sixteen, finally rejoining us permanently after graduating from college in 2022. Throughout that time he has been a part of many new experiences for Ag Access, including our very first syndicated study. Alexander’s experience with large data sources both at work and in school makes him the go-to person at Ag Access for distilling large amounts of data into digestible nuggets for wide groups of people.
Tim Jagears
ASSOCIATE PROJECT MANAGER
Tim joined Ag Access as an agent in the Research Engagement Center a decade ago and now as an Associate Project Manager has worked on most parts of our business throughout that experience. He has always been a big component of the qualitative recruiting team, starting with its development and continuing as a supervisor of qualitative recruiters. Tim brings immense value to the team not only through his quick decision making, but his ability to do so while taking careful consideration of how those decisions affect every person involved.
Dom Golden
RESOURCE MANAGER
Dom is a patient and passionate addition to the Ag Access team. As the lead of training and onboarding, Dom has enthusiastically mentored our many new hires from their first day, starting with training and continuing until they become knowledgeable leaders in their own right. As a manager and supervisor, she continues to manage a thriving team of agents in the Research Engagement Center as they work together to execute our many academic projects in conjunction with local colleges and universities.
Phil Lukowicz
SENIOR RESEARCH ANALYST
Phil began his career with Beall Research, now Ag Access, in 2016 and has grown immensely in both title and skill. His time with the company has allowed him to contribute to the development of new processes and technologies while working on complex projects internally and with clients. Phil has a unique ability to take large data sets and, through meticulous data cleaning, organization, and analysis, provide valuable and actionable insights and recommendations to his clients.