Case Study: When Relationship Building Becomes Research Advantage

TRADITIONAL DATABASES OFTEN FAIL when you need niche respondents.

An agricultural bank struggled to effectively reach three notoriously challenging agricultural segments — specialty crops, poultry, and swine operators — for their research into sustainability practices through traditional methods. The bank specifically needed access to over 240 operational decision-makers, including specialty crop producers in California, a segment that represented a recognized gap in the Ag Access community database. 

Ag Access successfully overcame this investing in relationship-building and moving beyond existing community lists. Representatives traveled to California for recruitment events, creating verified connections with real operators rather than relying on unhelpful purchased lists. By drawing from both established networks and these new connections, Ag Access achieved all project targets to provide the client with the verified, high-quality data needed for confident decision-making.

See how Ag Access used our relationship-building skills to gain critical market insights. Download your free copy today!